The article presents a new look at the place and role of the humanities in modern society. Based on the analysis of big data (mediametric and rank analysis) in the Yandex system and comparison of the data obtained with the statistics of state and public institutions, the authors comprehend such problems of the social sciences and humanities as defending the rights to the priority of theoretical knowledge and the transformation of specialized faculties into applied schools, higher education – in the goods; defining the boundaries of the implementation of artificial intelligence in those areas of knowledge that require moral assessments of the action; the degree of synthesis of the humanities and digital ecosystems; opportunities for social modeling based on big data analysis and the use of digital technologies.
social sciences and humanities; scientometrics; digital technologies; the crisis of social sciences.