The article is devoted to the study of complex interrelations between the development of artificial intelligence (AI) and human culture in the context of an anthropological approach. Artificial intelligence, as an integral part of social processes, affects various aspects of human life, provoking the need to rethink traditional cultural norms and create new forms of social interaction. The main focus is on how AI technologies are integrated into various aspects of human cultural life, affect social norms and the value foundations of society. The article examines the influence of AI on human culture, its transformation in the context of the construction of new meanings, as well as the new content of widely known cultural practices from language and art to social interactions and work. The discussion covers the topic of ethical and philosophical challenges that humanity faces with the advent of advanced AI technologies. The authors emphasize the importance of developing controlled and sustainable approaches to integrating AI into culture in order to preserve cultural diversity and establish understanding between different societies. The article seeks to highlight leads to a broader reflection on the future of humanity and its potential of AI as a way of cultural development and to warn against the unpredictable consequences of its thoughtless use. An anthropological discourse on the interaction of AI and human identity culture in a world where technology is penetrating deeper into the very essence of human existence.
artificial intelligence; culture; anthropological ap-proach; technological development; interaction; cultural changes; tech-nological innovations; human-machine interaction.